Welcome to Problem Based Marketing
Posted on April 30, 2006
Filed Under General |
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Problem Based Marketing is for organizations that want to attract more business. If your marketing needs to have more impact and you want customers to seek you out then Problem Based Marketing is for you.
Everyone has problems. Consumers, for-profit companies, not-for-profit companies, governments and every other type of organization have problems. And discussions about problems we care about attract our attention.
Problems are attention magnets and are the basis of highly effective marketing.
Problem Based Marketing is way of organizing your marketing to take advantage of the unique power of problems as attention magnets.
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About The Bitt
My name is Alex Nesbitt. This is my blog. I publish Digital Podcast where I evangelize new media and marketing innovation, with a focus on digital media, social media, social networks, social analytics and influencer marketing.
I help companies with strategy, operational effectiveness and the new economics of media. I am in the market for consulting and employment opportunities
You can contact me at alex (at) digitalpodcast (dot) com
Digital Podcast- Media Watch