Yahoo Publisher Survey - They don’t want to hear the bad news

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Yahoo Publisher Network sent me an email asking me to take a survey about the Yahoo Publisher Network offering some mystery incentive for taking the time to do it. I thought why not. I run a site […]

Problems are Attention Magnets

The nice thing about problems is that they are attention magnets. When we have a problem it has a way of grabbing our attention. If it’s a big problem we look for a solution.
If we can’t find the solution it becomes a nag that annoys us. We want the problem to go […]

The Attention Deficit Economy

Today’s world bombards us with information. Email, voice mail, phone calls, internet ads, television ads all blast away at an unrelenting pace. Even worse, email and phones go everywhere we go.
This constant bombardment forces us to pay attention to multiple streams of information simultaneously. While some of us have mastered the art […]

The 10 Ps of Problem Based Marketing

There are ten key elements to Problem Based Marketing. These elements are essential to understand, because they are the building blocks for your marketing plan. In this session, we will review the ten elements to make sure they are clear and then perform an assessment on your current status as a problem based marketer. This […]

The Marketing Problem

Every company I know would love to attract more customers, more easily. The company would be more successful and make more money. Management would be rewarded for driving growth and opportunity would abound.
Yet attracting customers is often hard. Sales cycles can be long and mastering the cycle often makes the difference between […]