News of podcasting’s death has been greatly debated

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  • Mark "Rizzn" Hopkins January 14, 2008 at 6:21 pm

    I’d love to get back to creating.

    Unfortunately, I have a family to feed. Until the rich media monetization world gets it right, I’ll continue to fight for a system that understands the business of advertising as applied to audio content.

    For the record – I don’t believe podcasting is dead. I do believe it’s still struggling for business legitimacy as it was the day it was created. Being as that’s almost five years now, that’s pretty sad in my opinion.

  • Leesa Barnes January 15, 2008 at 9:54 am

    Unfortunately, this debate pops up in earnest at least once every 4 months. Typically when someone is looking for traffic to their blog or podcast. Somewhere around April or May, this will pop up again. So, people will continue to debate and will create at the same time.

  • alex January 15, 2008 at 10:19 am

    Downloadable media is an important element in the media mix, and it will be monetized.

    I guess the question is do you have to wait for “rich media monetization world” to figure it out for you or can you figure out something now that moves you in the right direction.

    Advertising is one way to do it, selling CDs with podcasts and CD only content to people might be another, funny podcasts that are really viral ads is another, podcasts that include a Cost Per Action Payout is another. I could go on and on with the list. All of these things people can do right now without waiting for The Podcast Man to do it for them.

    My major point is that if the same amount of energy is devoted to monetization that gets devoted to arguing and debating about whether podcasting is alive or dead or what it means to be a podcaster or whatever else we can find to debate we might be much further along in monetizing downloadable content.