I was surfing around the web working on improve the organic search results of some sites when I stumbled upon Google’s Guide to Search Engine Optimization (SEO). It’s a good primer on the basics of SEO.
Google’s guide describes best practices for
- site navigation
- onsite links
- anchor texts
- heading tags optimization
- image optimization
- using robots.txt
- using rel=”nofollow” the right way
The guide is great for people who want to make sure they are doing the basic stuff right. If you’re new to SEO or want to check out the basics before hiring someone to help with SEO this is worth reading.