Where are your customers on the Participation Ladder?
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Steve Rubel, of Micro Persuasion, has an interesting take on a Forrester report He focuses on the Participation Ladder and observes the importance of deciding where your target customers sit on the ladder and the implications for marketing strategy.
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About The Bitt
My name is Alex Nesbitt. This is my blog. I publish Digital Podcast where I evangelize new media and marketing innovation, with a focus on digital media, social media, social networks, social analytics and influencer marketing.
I help companies with strategy, operational effectiveness and the new economics of media. I am in the market for consulting and employment opportunities
You can contact me at alex (at) digitalpodcast (dot) com
Digital Podcast- Media Watch